When thinking about bridal trunk shows, I always imagined something along the lines of “the running of the brides” – i.e., a stampede of women mowing each other down – like bulls in a bridal shop – all to get their favorite designer’s gown at a discount.
Thankfully, Clare Ryan (posed below among the Amsale gowns) of Gamberdella cleared that up…
Turns out, I was SO COMICALLY WRONG about bridal trunk shows…
Bridal Trunk Shows Unveiled
- Trunk shows are calm and semi-private! NO STAMPEDES AND ELBOWING YOUR WAY IN BETWEEN GOWNS. It feels like an appointment boutique visit with maybe a few other guests.
- Usually, the bridal shop devotes a large space to displaying just ONE bridal gown designer’s creations. Gamberdella displayed Amsale gowns from the front to the back of their boutique, consolidating the designer’s micro collections, which included Amsale X You gowns.
- The designer is usually present at the trunk show to put a face to the name behind the craftsmanship and design. (See Mary Gamberdella below with Margo Lafontaine – designer for Amsale).
- Often times, but not all, the designer displays gowns for the mother of the bride and bride’s maids in addition to the bridal gowns – as was the case here for Amsale.
- Most bridal trunk shows discount the gowns for the duration of the show!!! Definitely incentive to venture out, meet the designer, and save some money on a dream dress.
Gamberdella Knows Bridal
Maryland bridal boutique, Gamberdella, holds bridal trunk shows often. Their latest being an Amsale trunk show that ran for an entire weekend in January. I now see just why these trunk shows attract interest…
Almost the entire boutique housed Amsale gowns – including non bridal gowns – from the front to the back of the boutique.
Non bridal selections for MOB and bridesmaids…
Amsale X You gowns lined up toward the back of the salon…
Hosting a Dozen Trunk Shows Per Year…
Gamberdella offers approximately 12 bridal trunk shows per year – one for each of the designers they carry – in their Towson Maryland boutique. In fact, Mary Gamberdella has held designer trunk shows every year since the shop’s opening in 1978. Recent trunk shows over the last 12 months have included: Lazaro, Sareh Nouri, and Peter Langner to name a few.
“Not only do our brides benefit from seeing an entire collection, we learn more about the designer and the dresses, and our relationship with the designer benefits, as they get to see where and how their dresses are being showcased”
Another exciting aspect of attending a trunk show is that some brides actually wind up creating a custom gown with the designers they meet. They find a gown they LOVE but want to customize even more… so who knows what could be for YOU and YOUR dream gown.
Hopefully I’ve cleared up some of the confusion or false notions of trunk shows and what they’re really about. If there’s a designer you love – maybe – just maybe – he or she is coming to town!
Visit Gamberdella the weekend of February 21st-23rd for the Lee Ann Belter trunk show.
To contact Gamberdella simply click here.
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Author Kimberly Dean is both a Maryland wedding photographer and publisher of Valley Bride.